Strength of intranet in cases of communication in business portbackup of Santos.

Authors

  • Fernanda Barazal Duarte Vieira Universidade Metodista de São Paulo
  • José Alberto Carvalho dos Santos Claro Universidade Metodista de São Paulo

DOI:

https://doi.org/10.21710/rch.v8i0.73

Keywords:

Communication, Port of Santos, Cargo Storage Area Company, Intranet.

Abstract

This paper proposes an analysis of the process of internal communication and use of newmedia, focusing on the Intranet as a tool for work and development of intellectual capital.There were a theoretical review and an empirical study which sought to experience theprocess of internal communication. Cargo storage companies of the Port of Santos wereselected as the universe of the research, which included interviews with those responsible forcommunication with their workforce. The potential of the intranet and collaborative tools as allies in the complex process of communication and development of people became apparent,as well as the benefits that new technologies have provided to the companies studied.

Author Biographies

Fernanda Barazal Duarte Vieira, Universidade Metodista de São Paulo

Especialista em Marketing pela UNISANTOS (Universidade Católica de Santos)

José Alberto Carvalho dos Santos Claro, Universidade Metodista de São Paulo

Doutor em Comunicação Social pela UMESP (Universidade Metodista de São Paulo)

Published

2013-06-28

How to Cite

Vieira, F. B. D., & Claro, J. A. C. dos S. (2013). Strength of intranet in cases of communication in business portbackup of Santos. Revista Cientí­fica Hermes, 8. https://doi.org/10.21710/rch.v8i0.73

Issue

Section

THEME ARTICLES