Consumer’s Behavior: consumer’s motivation and consume perception, particularly on the luxury goods marked

Abstract

Demographic studies, localization, social and economic surveys, beyond culturalcharacteristics, may partially explain the options of consumers. Thus, this work aims torealize a theoretical discussion about the buying behavior and the process involved to theluxury goods. Historically, the rare things property didn´t mind to the basic needs, but did anexhibitionism and ostentation which intended to give to the owner a differential. Nowadays, thehabit changes due to the economic forces, has generated new consumption patterns andknowing the meaning behind this consumption may provide a critical competitive advantageto the enterprises.