Microfranchise e Background in São Paulo City
DOI:
https://doi.org/10.21710/rch.v15i0.249Keywords:
Microfranchising. Emergent Class. Entrepreneurship Background.Abstract
The microfranchising model is new within the franchise system, its main characteristic is the low initial investment. Currently, the model has stood out in the Brazilian market, within the emerging class, which seeks to have its own business. A growing number of people are choosing to use financial resources to run a business, whose brand and management structure are ready. So the objective of this paper was to identify microfranchisees background in order to examine their background and expectations. Through a study of six cases, interviews were conducted within the microfranchisees of metropolitan São Paulo in the cosmetic, tourism, sport and education areas, to survey evidence. The results showed that the microfranchisees opted for microfranchising due to low investment, family income supplement and family entrepreneurship references, but they didn't have knowledge in management. The study concluded that formal education in management and skills microfranchisees are necessary for business success.
References
ABF – Associação Brasileira de Franchising. Guia de franquias: microfranquias. Disponível em: <http://www.portaldofranchising.com.br/central/Content/UploadedFiles/Arquivos/2014%20-%20Guia%20de%20Orienta%C3%A7%C3%A3o%20Microfranquias%20-V1.pdf> . Acesso em: 20 out. 2014.
INSTITUTO TOMODATI. O que é uma microfranquia? Disponível em: <http://www.fcv.edu.br/blog/wp-content/uploads/2011/11/10_O-que-%C3%A9-uma-microfranquia_Magda-Siqueira-do-Amaral-Bacicheti1.pdf> . Acesso em: 17 out. 2014.
BARROS, R.; CARVALHO, M.; FRANCO, S.; MENDONÇA, R. Determinantes da queda na desigualdade de renda no Brasil. Rio de Janeiro: IPEA, 2010.
BERGLANN, H.; MOEN, E.; ROED, K.; SKOGSTROM, J.F. Entrepreneurship: Origins and Returns. Norway: IZA, 2009.
BRACKEN, E.; CHAO, N.; PHAOVISAID, D.; SLOCUM, B. Microfinance and microfranchising: a feasibility study. Washington: The George Washington University, 2006.
BURAND, D.; KOCH, D. Microfranchising: a business approach to fighting poverty. Franchise Law Journal, v. 30, n. 1, p. 24-34, 2010.
CARVALHO, P.; GONZÁLEZ, L. Modelo explicativo sobre a intenção empreendedora. Comportamento Organizacional e Gestão, v. 12, n. 1, p. 43-60, 2006.
CHAWLA, S.K.; PULLING, C.; ALEXANDER, F.D. Critical success factors from an organizational life cycle perspective: perceptions of small business owners from different business environment. Journal of Business Entrepreneurship, v. 9, n. 1, p. 47-58, 1997.
CHRISTENSEN, J.L.; PARSONS, H.; FAIRBOURNE, J. Building entrepreneurship in subsistence markets: microfranchising as an employment incubator. Journal of Business Research, v. 12, n. 2, p. 121-132, 2010.
COVIN, J.G.; SLEVIN, D.P. Strategic management of small firms in hostile and benign environments. Strategic Management Journal, v. 10, n. 1, p. 75-87, 1989.
DATA POPULAR. Dados inéditos de Serasa Experian e Data Popular revelam faces da classe média, que movimenta 58% do crédito e injeta R$ 1 trilhão na economia. Disponível em: <http://noticias.serasaexperian.com.br/dados-ineditos-da-serasa-experian-e-data-popular-revelam-faces-da-classe-media-que-movimenta-58-do-credito-e-injeta-r-1-trilhao-na-economia/> . Acesso em: 25 out. 2014
EVANS, M. Small business ownership: start out small with a microfranchise. Disponível em: <http://www.forbes.com/sites/allbusiness/2013/11/27/small-business-ownership-start-out-small-with-a-microfranchise/> . Acesso em: 18 out. 2014.
FAIRBOURNE, J.S. Microfranchising: a new tool for creating economic self-reliance. Journal of Microfinance/ESR Review, v. 8, n. 1, p. 18-26, 2006.
FAIRBOURNE, J.; GIBSON, S.; DYER, W. Microfranchising: creating wealth at the bottom of the pyramid. Northampton, MA: Eward Elgar, 2007.
FARMER, S.; YAO, X.; KUNG-MCINTYRE, K. The behavioral impact of entrepreneur identity aspiration and prior entrepreneurial experience. Entrepreneurship Theory and Practice, v. 35, n. 2, p. 245-273, 2011.
FERREIRA, M.P.; MIRANDA, R.; REIS, N.R.; PINTO, C.F.; SERRA, F.A.R.S. Pesquisa em empreendedorismo no principal periódico internacional: um estudo bibliométrico das publicações no Journal of Business Venturing entre 1987 e 2010. REGEPE – Revista de Empreendedorismo e Gestão de Pequenas Empresas, v. 3, n. 1, p. 56-83, 2013.
KISTRUCK, G.M.; WEBB, J.W.; SUTTER, C.J.; IRELAND, R.D. Microfranchising in base-of-the-pyramid markets: institutional challenges and adaptations to the franchise model. Entrepreneuship Theory and Practice, v. 35, n. 3, p. 503-531, 2011.
LEHR, D. Microfranchising at the base of the pyramid. Washington: The George Washington University, 2008.
LUCE, M. Brasil: nova classe média ou novas formas de superexploração da classe trabalhadora? Revista Trabalho, Educação e Saúde, v. 11, n. 1, p. 169-190, 2013.
MELO, P.L.R; BORINI, F.M.; CUNHA, J.A.C. Percepções de valor e elementos estruturantes das microfranquias. Revista de Administração Contemporânea, v. 18, n. 3, p. 328-350, 2014.
MELO, P.L.R. Franquias brasileiras: estratégia, empreendedorismo, inovação e internacionalização. São Paulo: Cengage Learning Edições, 2012.
POLITIS, D. The process of entrepreneurial learning: a conceptual framework. Entrepreneurship, Theory and Practice, v. 29, n. 4, p. 399-424, july, 2005.
SEBRAE. Microfranquias: guia de orientação 2014. Disponível em: <https://www.sebraemg.com.br/atendimento/bibliotecadigital/documento/Cartilha-Manual-ou-Livro/Microfranquias---Guia-de-orientacao-2014> . Acesso em: 15 out. 2014.
ZELLWEGER, T.; SIEGER, P.; HALTER, F. Should I stay or should I go? Career choice intentions of students with family business background. Journal of Business Venturing, v. 26, n. 5, p. 521-536, 2011.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2016 Revista CientÃfica Hermes - FIPEN
This work is licensed under a Creative Commons Attribution 4.0 International License.
