Storytelling In Organizations: A Management and leadership tool

Abstract

A well succeeded leader is, among other things, a good storyteller. Storytelling has alwaysbeen a fundamental resource in human groups: stories are used to socialize, communicate,lead, plan, think about, teach, motivate, deceive, understand, warn, investigate and for manyother purposes. A remarkable story, told and repeated by the leaders of a company, usually motivates its collaborators more than manuals, norms or rules and writing procedures.Consequently, organizational leaders have generally used their ability to tell stories(metaphors, popular tales, anecdotes or even jokes) to make their policies, plans and way ofacting known. From the available literature, this work depicts this theme scenery with thepurpose of collaborating with the dissemination among Brazilian companies of the mannerstorytelling has been applied. The storytelling is an important tool, but the studies have notbeen largely published yet.